Link-building is an essential part of any content strategy. It helps improve your brand’s authority and boosts your search engine rankings.
A significant amount of information goes into creating backlink-worthy content that consistently earns referral traffic and instills trust in visitors and site crawlers.
While firms can absolutely go out and buy all the same tools and manage link-building services in-house, it takes some effort to learn how to use each tool for the biggest impact.
Fortunately, there is no shortage of link-building software solutions to help you crush your growth goals.
Best Link-Building Software
We compiled a list of some of the best link-building software you can find. They vary in price and features, but all of them will provide you with an overall improvement of your backlink game.
Here are the top 22 link-building software solutions:
Ahrefs is the world’s most extensive backlink index. It has a suite of SEO tools designed for professionals, including keyword research, rank tracking, and technical auditing.
Plus, it comes with a feature called Link Intersect that shows you which of your competitors’ content is getting the most attention.
That way, you can create comparable content (or better) to blow the competition out of the water and find link-building opportunities you may have otherwise missed. Ahrefs is a key component of B2B SEO services as it helps you outperform your competitors in the field.
As one of the least expensive link-building tools on our list, Linkody is also one of the most popular SEO tools designed to help content teams find better backlink opportunities.
From agencies that offer enterprise SEO services to those that work with smaller businesses, Linkody is great for finding backlink opportunities.
Its main feature is similar to Ahrefs Link Intersect, but it has a much smaller index and fewer SEO capabilities.
However, it can still be a powerful tool to reverse engineer what someone else is doing better or to confirm that your link-building efforts are working.
GroupHigh is not explicitly designed for link-building, but it can significantly contribute to growing your backlink profile. It helps websites find bloggers in their industry that could be good candidates for link-building opportunities.
It also has a blogger CRM that ranks bloggers according to their DA scores, simplifying outreach and helping companies generate better backlinks.
GroupHigh helps focus content outreach to high DA and DR bloggers for content promotion and link-building.
BuzzStream is a content outreach platform that helps businesses stay organized and quickly scale link-building campaigns.
Instead of spreadsheets and emails, you can use BuzzStream to track conversations and manage campaigns for multiple projects from one simple dashboard.
It can be used to discover sites in your niche to reach out to and send them a pitch right from the app. Plus, you can edit custom fields to keep teams on the same page about each piece of content for every campaign.
Another suite of SEO tools designed for professional organizations and DIY link builders is Moz. The Link Explorer tool is one of the critical features of Moz Pro, and it comes with everything you need to reverse engineer your competitor’s backlinks and find out how your pages rank in comparison.
All you have to do is type in a competitor’s website to discover where all their backlinks come from and their domain authority.
Another cool feature is the anchor text analysis tool that helps you craft better anchors to earn quality backlinks.
6. Link Prospector
Instead of manually searching for resource pages via search, Link Prospector comes with pre-made search strings organized by keyword to make finding outbound links and link-building opportunities fast and easy.
Plus, it analyzes your link prospects to help you focus on domains that are more likely to link to your website.
The only downside is that it’s not a simple tool to use if you’re new to link-building. But for link-building pros, Link Prospector can speed up the process.
BuzzSumo is something of a one-stop-shop for link-building strategy. It’s a platform originally designed for content marketing services, but it also comes with professional tools for SEO experts.
Not only does the app help brands create compelling content for their niche, and enables them to identify influencers that have recently shared content from the competition.
It also has tools to help you identify unlinked mentions and perform outreach activities to get more links.
This SEO software suite comes with features similar to Moz and Ahrefs that help brands focus on backlink analysis. But it comes with one super unique and helpful feature: unnatural link detection.
This tool will let you know if your site or one of your link-building prospects has a less-than-ideal backlink profile.
It can also tell you how much influence your backlinks have based on how many of your links come from high-authority domains.
If you’ve ever had a tough time tracking down accurate contact information for bloggers and journalists, then you know how much time can be wasted on earning a single link. Hunter.io is one of the best tools for finding contact info, even over software solutions that come with prospecting and outreach built-in.
You don’t need to waste time crafting pitching emails and mentioning requests. When you find an email address with Hunter.io, you can be sure that there is a real person at the other end.
10. Majestic SEO
Majestic SEO is a backlink analysis tool with all the features of more expensive options that are easier on the budget. But you get what you pay for.
You can check out the number of backlinks domains have, referring domains, and even conduct an anchor text analysis. Plus, it has a vast link database.
However, it’s not very user-friendly. But for the price, its link-building features are hard to beat.
11. Monitor Backlinks
Monitor Backlinks is a good solution for those who are new to SEO. It pulls data from other link-building tools like Moz and Majestic to give you a wide view of potential link-building opportunities.
Monitor Backlinks also comes with other crucial link-building features, such as position tracking and detailed backlink reporting. It’s one of the least expensive and most simple platforms on our list, making it perfect for new link builders.
12. SE Ranking
SE ranking enables link-building teams to learn about backlink profiles of your competition and analyze their backlink quality too.
It’s incredibly easy to use, and it provides clear metrics to help you make more informed backlink outreach campaigns. SE Ranking can tell you things about a website, like its domain authority and page trust scores, do follow/no follow link ratios, and even check the dynamics of lost backlinks and referring domains.
SE Ranking comes with an easy-to-understand competitor comparison tool to analyze backlinks and build better campaigns.
Mailshake is another handy outreach tool that helps users send personalized emails at scale to connect with potential blogs and websites that would be a good fit for your link-building strategy.
Plus, you can also automate follow-up sequences based on pre-set interaction-based triggers. It also has several pre-made templates to help link-building teams optimize emails depending on their purpose.
Help a reporter out, also known as HARO, is a platform that connects journalists with sources. It’s a great addition to any link-building stack because it’s an easy way to get quality backlinks.
Journalists and reporters from websites with DRs over 80 use HARO when they are looking for information for their upcoming work.
All you have to do is respond to requests with valuable information, and if your response is chosen, you’ll receive a high-authority backlink in a quality piece of content.
15. Google disavow links tool
While many of the tools on our list come with many crucial features for link-building, no single feature is as important as the ability to disavow links.
Google’s disavow links tool is a part of Google Console, which means there’s no additional overhead required to use. The disavow links tool from Google enables companies to manage links across the web.
Easily remove links that are no longer relevant, spammy, or from poor-quality content.
SEMrush is a popular SEO tool that comes with features similar to the offerings from Ahrefs and Moz, plus some unique features you can only get with SEMrush.
Plus, it comes with plenty of advanced link-building features such as backlink analytics, backlink audits, and a link-building tool that collects personalized link-building opportunities for your domain.
It also has an integrated outreach tool that allows users to discover and analyze prospective links and pitch content all from one place.
17. Google Alerts
Google Alerts is another useful tool brought to you by the search engine goddess herself. What’s great about this link-building tool is that it focuses only on one specific type of link-building: unlinked mentions.
Mentions are highly valuable backlinks that can take your DA to the moon and put your web pages in front of more people.
If a domain on the web mentions your brand without including a link to your website, Google Alerts will let you know so that you can get in touch to start a conversation about placing a link.
18. Check My Links
Finally, rounding out our list of the best link-building software tools is Check My Links. This tool works specifically to find broken links on relevant domains so that users can reach out and suggest replacing the dead link with a relevant page on your website.
This is a good strategy for businesses whose backlink profile benefits from being featured in content about tools (like this one) and collections of statistics.
Link-Building Services from BlueTree
Link-building tools are super useful for creating effective content marketing campaigns. BlueTree uses a collection of software solutions to help clients discover better ways to drive traffic and improve organic growth.
When you outsource marketing services to us, you don’t have to worry about buying all the latest and greatest SEO software or learning how to use it – we got it covered.
Some link-building agencies promise massive growth in a short period using unethical techniques, and some simply fail to deliver. Plus, nearly all link farm websites that sell link placements are just one step away from a search engine penalty, relegating their clients to the last page of results if they even make it there.
BlueTree offers a variety of professional marketing services that include link-building, digital PR, content creation, backlink management, and more.
BlueTree editorially earns backlinks through our unique content creation process, including editing, pitching, and placing links. Instead of quick results that don’t last or get you banned from Google, we offer our clients a valuable compounding long-term asset to help your brand gain traffic, authority, and links over time.
Find out how our clients have sustained strong traffic growth since switching to BlueTree.