How BlueTree Helped Waveapps Take Control of Their Online Presence with a High-Impact Digital PR Campaign

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Waveapps, an innovative accounting software company, helps businesses take control of their finances with an intuitive platform that streamlines financial management.

As the business environment becomes more competitive, companies like Waveapps must find ways to increase their online visibility and establish themselves as industry leaders.

This is where Blue Tree stepped in, leveraging its expertise in digital PR campaigns to generate impressive results for Waveapps.

In this article, we will detail how Blue Tree executed a successful digital PR campaign for Waveapps, securing high-quality backlinks from reputable sites like Vimeo (DR96), Namecheap (DR92), learn.g2 (DR90), and (DR89).

waveapps homepage

The Strategy

Blue Tree followed its tried-and-tested digital PR campaign process to help Waveapps increase its online presence and gain authority in the accounting software space.

1. Identifying Target Websites

The first step in the process involved compiling a list of high-authority, relevant websites to reach out to, focusing on sites with a minimum DR rating of 65 and a minimum of 5k search traffic.

This list included sites related to technology, finance, and small businesses.

2. Outreach and Pitching

The Blue Tree team reached out to the editors of these websites with a cold pitch offering to write an article for them.

The pitching team brainstormed and suggested 2-3 topic ideas per site, ensuring that the content was relevant and would provide a natural context for including a link to Waveapps.

3. Content Creation and Submission

After getting the topic approved, the team of professional writers at Blue Tree got to work, crafting high-quality articles that seamlessly integrated Waveapps into the content.

The writers ensured that each link placement was relevant and natural, providing a smooth reading experience for the audience.

4. Rinse and Repeat

The process was repeated for each target website, generating an extensive portfolio of articles featuring Waveapps and their accounting software solution.

Achieving High-Quality Backlinks

A significant part of the campaign’s success came down to securing top-tier backlinks from reputable websites like Vimeo (DR96), Namecheap (DR92), learn.g2 (DR90), and (DR89). To achieve this, Blue Tree employed the following tactics:

  • Our writers and editors ensured that there was a natural placement to the respective Waveapps page by ensuring that accounting software would be relevant to the topic
  • Providing contextual link placements: The writers included relevant context surrounding the link placement to ensure a natural fit within the content.
  • Using appropriate anchors: The team used specific facts or quotes from Waveapps as anchor texts, making them flow seamlessly into the content.

The Results

The digital PR campaign executed by Blue Tree for Waveapps not only increased their online visibility but also strengthened their authority in the accounting software space.

By securing high-quality backlinks from reputable websites, Waveapps has boosted its search engine rankings and gained credibility in the eyes of potential customers.


Blue Tree’s digital PR campaign for Waveapps demonstrates the power of strategic content marketing and high-quality backlinks in enhancing a company’s online presence.

By leveraging the same process used for Cloud Defense and Brainstation, Blue Tree has once again proven its expertise in delivering exceptional results for its clients.

If you’re looking for a digital PR campaign that delivers measurable results, Blue Tree can help.

With a focus on securing editorially received backlinks from high-authority websites, the team at Blue Tree ensures that your investment pays off in the form of increased online visibility and credibility.

Contact Blue Tree today to learn more about their digital PR services and how they can help your business grow.


Grow organic traffic & revenue with high-quality backlinks


Grow organic traffic & revenue with high-quality backlinks

We leverage our network of 300+ tech publications to help our clients rank higher in Google, increase their organic traffic, and bring in more customers.

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