Digital PR services
When brands want to improve their online presence, linkbuilding matters. Digital PR is just as important (if not more) as technical SEO for boosting organic growth.
Off-page SEO and digital PR are crucial for funneling qualified leads directly to curated content designed with specific keywords to drive traffic, increase sales, and improve your online presence.
Earning backlinks from authoritative websites and publications is an essential linkbuilding tactic for growing companies. Audiences build trust when reputable organizations link to your content, helping to develop a diverse link profile to capture the right traffic.
BlueTree’s expert digital PR specialists create unique, linkable content that customers want to read about.
Take advantage of our network of industry authorities and well-known web publications to get viral backlinks and enhance your brand’s organic growth.
Build a loyal following
Brand awareness is the first step to creating a global brand. But how do you build a loyal following when traffic is at a standstill? The answer is digital PR.
Our digital PR strategy is different from other agencies because we do more than optimize your off-page SEO with an amazing linkbuilding strategy. We also develop different types of content to capture more qualified leads and increase traffic to your website.
We do that by creating buzzworthy content that is relevant to the current news cycle and consumer trends so that your brand never misses a beat.
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See our pricingDrive growth naturally
Organic traffic is essential for brand awareness, which is why everyone wants to be on the first page of search results.
If you want to drive growth naturally, then you need to have a digital PR strategy built to stand up against the competition.
BlueTree offers digital PR services that include SEO to boost your rankings and a linkbuilding strategy with high authority publications. When these two powers combine, the results are unstoppable organic growth in the long term.
How it works?
01
Plan
The first step to building an empire through organic growth is thorough planning. First, we’ll get to know your website and your content with an SEO audit so that we can learn more about the factors affecting your digital PR.
Once we know which of your content drives the best traffic, we’ll use it to build a digital PR strategy that matches your brand. And if you need more great content, we’ve got you covered.
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What is Digital PR?
Digital PR is a content marketing service that involves gaining high-quality backlinks from online publications to improve brand awareness.
As a result, customers learn to trust your brand, engage with your content, and help build your brand reputation.
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Content marketing
Digital PR uses digital content marketing techniques to get brands noticed by the right traffic.
Some of these techniques include creating blog posts, building a knowledge base, featuring testimonials, and reaching out to websites that already have a loyal following to help boost traffic to your web pages.
SEO
SEO also plays a crucial role in digital PR. It’s usually assumed that technical SEO is the best way to optimize your pages for search engines, but it’s really about building a reputable online brand.
Backlinks are important because they help people associate your brand with the brands they already trust, putting you at the top of their minds the next time they are in the market.
Linkbuilding
Digital PR and backlinks go hand in hand. It’s a great way to build your brand by developing thought leadership and improving the quality of traffic that follows your links.
Since backlinks are one of Google’s top three ranking factors, companies must carefully consider link placement, mentions, and keywords to avoid low-quality backlinks that could hurt their reputation.
Benefits of Digital PR
Driving organic traffic to your website involves engaging audiences through multiple channels so that search engines can confidently post your content on the first page of search results. Why does it matter?
Here are the top five reasons ways that Digital PR services from BlueTree can boost your rank and build brand awareness:
01
Earn more high-authority backlinks
Getting organic mentions from backlinks that matter requires ongoing research, maintenance, and ongoing relationships with the internet’s top companies.
Having a digital PR company that knows how to execute high-authority backlinks on a regular basis is the key to earning that top spot in results time and time again.
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02
Avoid copycats with links that can’t be cloned
Guest posting and linkbuilding are vital elements of a digital PR strategy, but their visibility can leave you open to copycats.
If the competition continually hijacks your linking strategy by landing the same links, then Digital PR can help develop a strategy that is impossible to clone by finding unique opportunities specific to your brand.
03
Natural mentions that actually get clicked
Unnatural mentions and awkward link placements can kill a good linkbuilding strategy. And if links rarely get clicks, then search engines are likely to lower your authority and your ranking.
Improving referral traffic starts by forging connections with high-authority mentions that flow seamlessly with the content, drive more traffic to your website, and improve referral conversions.
04
Build (positive) brand awareness
Using digital PR to earn links from top publications that align with your target audience puts your business in a unique position.
Not only does it help boost brand awareness among new visitors, but it can also help build trust in your existing customer base to help you build a loyal following.
05
Establish yourself as industry experts
Even if readers have zero knowledge about your brand, simply having a mention in an article from a brand they trust automatically establishes your company as a reputable source.
Expertise, authoritativeness, and trustworthiness are factors that set your brand apart from the competition. Digital PR services help establish up-and-coming brands as industry experts.
FAQs
Traditional PR focuses on increasing brand awareness by promoting brand stories and product releases with a large focus on offline media. Digital PR increases brand awareness and website traffic by primarily promoting your brand online via backlinks and SEO.
There are many ways that brands can use digital PR content to boost traffic. Data-driven research studies use statistics and figures to help readers understand why they need your products.
Creative campaigns show off your great ideas to stand out from the crowd and get people talking. Newsjacking is a great way to turn today’s news into a marketing opportunity. Plus, articles packed with expert insights can help establish thought leadership for your brand.
We measure the success of your digital PR campaigns by using a set of core metrics that include the number of links earned, the authority score of those links, referral traffic, conversions from backlinks, follow vs. no follow links, and increased brand searches.
We take the time to understand digital PR metrics that matter to your company and practice regular reporting to keep you in the loop.
A comprehensive digital PR strategy is for all brands. No matter what industry, size, or types of customers you sell to, digital PR plays a huge role in supporting organic growth.
Since B2C and B2B brands operate and market to their customers a little bit differently, our digital PR services are tailor-made to fit your organization and appeal to the right customers for your products and services.
Companies we’ve worked with
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