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7 Best ClickFunnels Alternatives for 2020

Sia Mohajer
Last updated: Aug 20, 2020

ClickFunnels is an all-in-one ‘funnel’ marketing tool that minimizes your executive workload. Bring each business strategy element together in one place, with preset workflows: build out email responders, landing pages, and monitor analytics.

But while the most popular platform around, it’s not necessarily the best. The downsides include a high premium ($97/mo min), UI issues, and strict funnel/visitor limits.

The best alternatives give ClickFunnels a run for its money. They offer a potentially better ROI for small businesses. And provide strong feature staples, such as A/B testing, membership areas, and payment gateways.

There is no awesome ClickFunnels free alternative – other than long trials, 14 days or more –  but this guide, we’ve compared the best deals, with pros and cons.

Best ClickFunnels Alternative


We sifted through the most trusted data for each provider, to bring you a summary of each client’s strengths and weaknesses.

ClickFunnels Logo

Metrics Looked at how straightforward execution is, suitability according to business size, flexibility, and feature/capabilities.

#1 GetResponse


Specifications:

  • High-Conversion Squeeze Pages
  • Professional Emails
  • Ready Made Workflows
  • List Growth Tools
  • Mobile Friendly
  • Advanced Analytics

Pros:

  • Advanced Yet Cheap
  • Automate Entire Marketing Funnel
  • Webinar Funnels

Cons:

  • Clunky Email Templates
  • No Email Video Embed

Creating account on GetResponse

Our Verdict

4.5/5: Does essential email marketing and funnel building on a budget – check with live chat to see if any specific advanced feature you need is incorporated.

Trial: 14 days (free, no credit card)

Starting: $15/mo

Essential Features ✅

Build an entire marketing funnel, which includes webinars, pop-ups and landing pages, using one platform which can automate everything. There’s also a full email marketing system.

Find a surprisingly strong range of lightbox pop-ups with this ClickFunnels alternative that makes marketing elements much EASIER (see this link for each specific form in action):

  • Exits – reduce bounce rates/maximize ROI.
  • Scrolls – does the same, appearing after scrolling a certain distance.
  • Fixed bars – stays at the top/bottom edge of the reader’s screen.
  • Shakers – catch attention through a small animation.
  • Image boxes – select from 5,000 licensed Shutterstock images or you own.
  • Downloaders – just upload your file to GetResponses Multimedia Studio, to automatically trigger after a subscription.

How to Add This Your Getresponse Funnel to Your Website?

If you’re using WordPress, use this plugin. There’s less integration for Wix, so check out this 10min video to add to your Wix site. There’s a nice selection of high-conversion squeeze pages. With an already logical sales workflow, simply add details of your own project.

A clean visual shows what progress you’re making from step one all the way to the sale. To create a Yes/No sequence with your opt-in forms (known to increase conversions), is to create a small questionnaire/custom field linking to one of 2 lists (use this link).

GetResponse Review

Drawbacks ❌

Live chat support can take a few minutes to connect, but they are helpful. When we tried, the waiting time stayed at 9 minutes for a while, then moved quickly.

And, all in all, there are fewer fine options when you want to tweak each feature (compared to ClickFunnels). For instance, it’s not possible to add a yes or no option to your pop-up forms, which is known to increase conversion rates.

Neither can you capture anything more than visitor names and emails on sign-up forms. Even worse, signup forms aren’t mobile friendly. Overall, Clickfunnels is smoother to use with many more fine tweaks. GR is an option to use if you want a DIY solution that gets the job done – handling the core essentials – without breaking the bank.

#2 Kartra


Specifications:

  • Export Funnel (Kartra Users)
  • Run Segments Using Rules
  • Drag and Drop
  • Membership Areas
  • Mobile Friendly
  • Run Affiliate Programs

Pros:

  • FAST Sales Driven Funnels
  • Embed Videos
  • Simple Yet Advanced Platform

Cons:

  • Expensive
  • NO Live Chat!

The Beginners Guide To Kartra

Our Verdict

4.5/5: Known in some quarters as the ‘ClickFunnels Killer’, Kartra is a very powerful and  complete funnels tool set at roughly the same pricing level.

Trial: 30 days (money back, cancel anytime)

Starting: $99/mo

Essential Features ✅

If you don’t want to rely on a third-party membership system such as Patreon, capture  subscribers directly onto your page..

A great ClickFunnels alternative for if you have multiple sites and you want to capture them into one big portal. Select what posts can be accessed according to membership level.

If you’re running an educational platform or some kind of multimedia offering, this is one of few Clickfunnels alternatives that offers very powerful capability at the enterprise level. Access multimillion-dollar campaigns created by world-class marketers such as Frank Kern and Andy Jenkins.

Kartra Review

You can even sell your own campaigns and build affiliate marketing schemes. The email marketing system allows you to customize messages using {Custom Tags}, access expertly-designed templates, intelligently split test, and segment based on behaviors – with a visual workflow ‘rules’ system:

Test out email subject headlines and set Kartra to automatically switch to the winning one. And popup forms are prefilled, working with the visitor’s device memory from previous visits.

Drawbacks ❌

Certainly not a ClickFunnels free alternative with its price point. And although this is an alternative to ClickFunnels, it’s priced roughly the same.

Despite that, if you want technical support, you have to use an email ticket rather than live chat. You’re also limited to 2,500 leads and 15K emails per month – with the same 100 page limit on the beginning plan that ClickFunnels has.

#3 Leadpages


Specifications:

  • Website Builder
  • Conversion Guided Squeeze Pages
  • Fast Optin/Popup/Alerts
  • Advanced Email Marketing Tech
  • Mobile Friendly Unobtrusive Subscription
  • Integrates with Wix/Squarespace

Pros:

  • Opt-in Via Text Message
  • Code Free Designing
  • Virtually Zero Backend Maintenance

Cons:

  • Limited Popup Triggers
  • No-Ecoms on Starting Plan

LeadPages Logo

Our Verdict

4.5/5: For eComs, you’ll need to pay double the amount. Once you do, you get a website builder, squeeze page, opt-in form and alert bar builder – a full online marketing engine.

Trial: 14 days (free)

Starting: $25/mo

Essential Features ✅

The starter pain gives you one site, with a landing page that includes pop ups and alert bars.  Traffic and leads are limited. Get one free custom domain with your purchase, free hosting, mobile responsive templates and tech support via email..

Their landing pages – based on a comparative audit of five leading squeeze page builders – load 2.4% faster with a performance 30% higher. To avoid back-end maintenance, begin with a high conversion template and swap in your info. Pages can be integrated with any site you currently own and uses drag-n-drop.

The Website Builder Also Has Built-In SEO Edit Meta Descriptions and Do Image Optimizations

This ClickFunnels alternative uses ‘conversion guidance’ technology to give you tips on increasing the performance of your landing pages.. Squeeze pages require no coding, also using a drag-and-drop architecture – all with mobile responsiveness and based on high-conversion templates.

LeadPages Builder

Other Useful Widgets Include video players, Calendy schedules, countdown timers, and OpenTable reservations.

Run A/B tests on any landing page with landing pages templates sorted by conversion prowess and type (eg, ebook downloads, basic webinars, countdowns, etc).

Drawbacks ❌

The main drawback is the lack of online sales and payments in the starter plan, as well as email trigger options.

If you want eCommerce integration, you’ll need to pay at least $48/mo. The editor is also pretty ugly and can be annoying to use at times. Customizations are also limited and there are some issues with autosave.

Probably not a great choice for high-level marketing, but for people trying out landing pages and paid marketing for the first time, LeadPages is a cheap solution.

#4 Simvoly


Specifications:

  • White Label Branding
  • Simple Drag-n-Drop Page Builder
  • Custom Checkouts (Except Starter)
  • Membership Area
  • Fully Mobile Responsive
  • Live Chat Support

Pros:

  • No Credit Card Trial
  • Cheapest Funnel Tool
  • Full eComs on Starter Plan

Cons:

  • Starter: 1 Funnel + No Checkouts
  • Starter: 20 Pages
  • No Email Autoresponders

Get started on Simvoly

Our Verdict

4/5: You get an almost full (with very limited email marketing) eComs solution even on the starter package. Because the trial is free, you get two whole weeks to test out the product.

Trial: 14 days (free, no card)

Starting: $12/mo

Essential Features ✅

The starter plan gives you one website, with only one funnel, 20 Pages max, a bandwidth limit of 10GB, A/B testing/analytics, a full eCommerce solution, and a membership area. White labels only come in at the Growth tier ($59/mo).

Build and sell complete websites and funnel builders to your customers. Customize the look, including layouts, colours and fonts. Users Can Add Blocks for Video, Text, and Images Using a Drag-And-Drop UI

The eComs store has expertly-crafted templates, set each up in a matter of clicks. Sell a membership, service, digital product, or physical product.

Integrate With Your Favorite Payment Processors PayFast, PayPal, Mobilpay, PayU, Stripe, Braintree, Paystack, Klarna, Authorize.net, and 2Checkout.

One of Simvoly’s biggest strengths is its stunning appointment widgets. Quickly set up an event, with your availability, and be ready to accept appointments.

Simvoly website builder

A great ClickFunnels alternative if you want to add operators. Each can connect their own availabilities to your booking system – Partition by the Service Type and Operator

The closest thing to a ClickFunnels free alternative, as long as you don’t need an eComs solution.

Drawbacks ❌

Click here for Simvoly’s CRM/messaging features page. This is the biggest drawback – and why we can’t list this higher among ClickFunnels alternatives.

From the features page, you will see they have hardly any email marketing functionalities. Missing is an email responder, which makes running drip campaigns a lot more time intensive (and a bad idea with their system).

You are able to capture leads into a contacts book.. but all-in-all their email marketing capabilities are very lacking. We recommend using someone else for that side of things.

#5 Kyvio


Specifications:

  • Smart Funnels
  • Membership Areas
  • 100s of Funnel Templates
  • Smart Mailer
  • Autoresponder Sequences
  • Smart Products

Pros:

  • Great for Info/Course Products
  • Great Online Sales Funnels
  • Almost Free Trial

Cons:

  • Starter: No Split Testing
  • Starter: No Segments or Automations

Kyvio Tools for creating

Our Verdict

3.5/5: Fair number of limitations to essential features on the starter plan (no A/B tests or email segs/autos), but the rest is generous, inc: pro checkouts and a membership area.

Trial: 14 days ($1)

Starting: $29/mo

Essential Features ✅

The Basic plan gives you unlimited pages with a prof checkout for Stripe and PayPal – also included is a custom domain, 25K unique visitors/mo, and 10 funnels (unlimited pages).

At that level, the membership area allows 1,000 members max, although there’s no drip feed option; neither can you do email list segmentation or automations.

This Smart Funnels builder has a live text editor – customize just by dragging and dropping elements wherever you like. Templates are designed with company branding in mind – each is mobile responsive with custom HTML and CSS Integrations possible.

Kyvio Login

Access unlimited pages that you can split test (both tunnels and opt-in pages) – and the subscription model lets you cancel anytime, with $1 for the first 14 days.

Drawbacks ❌

The main disadvantage is the lack of email segmentations and automations, as well as split testing, on the basic plan. You’ll need to upgrade to the next tier up: $69/mo. They also have quite a few annoying sales gimmicks when you head to their pricing pages (like videos that immediately blast your speakers).

#6 Instapage


Specifications:

  • Dedicated Launch Specialist
  • SSL Encryption
  • Deep Conversion Analytics
  • Time-Saving Instablocks
  • Mobile Friendly
  • Best Landing Page Builder

Pros:

  • Strong Bigger Business Option
  • Custom Feature Implementations
  • Audit Logs

Cons:

  • Very Pricey

Getting started with Instapage

Our Verdict

3.5/5: A no-nonsense powerhouse ClickFunnels alternative that claims the #1 landing page builder in the world. Probably not for struggling new businesses – but a possible nuclear weapon for big launches.

Trial: 14 days (free)

Starting: $199/mo

Essential Features ✅

Extremely powerful landing pages can be built in minutes without developers, optimized for conversions and mobile responsiveness. Working with an expert? Streamline the editing process using real-time collaborations, with precision design features to fit your brand.

You’ll Find 500+ Templates Organised by Highly-Defined Categories

Forms are highly customizable and the Instablocks features lets you save, update, and reuse page ‘blocks’ you like, on new projects. Instapage uses both AMP and its own Thor Render Engine, known to boost loading speeds –  this makes them one of the fastest landing page hosts in the industry.

Landing page product features Instapage

Their AdMaps tool is a truly innovative piece of tech – just think of how Amazon recommends you new products/ads based on previous purchases post-click.

No need to track with spreadsheets – AdMaps automatically tracks customer behaviors. Ads recommendations are personalized from it, and you’re given a post-click score, to review how well the system is converting.

Drawbacks ❌

The main drawback is the price. Unless you’re running a one-off campaign, or are a medium-to-big business, this might be out of your budget.

If you do choose this for a select period, cancel anytime (either the free subscription or once your monthly begins, which is just $50 more per month than an annual subscription).

#7 OptimizePress


Specifications:

  • High-Conversion Squeeze Pages
  • Smart Optin Pages
  • Webinar Registration Pages
  • 40+ Optimized Landing Templates
  • Email Marketing GDPR Compliant
  • Mobile Responsive

Pros:

  • 2-Step Opt-In Forms
  • ‘A’ Funnel PageSpeed Score
  • Link to Payment Gateways

Cons:

  • Pricey
  • Checkouts Highest Plan Only
  • No Email Marketing

OptimizePress Logo

Our Verdict

If you want customizable checkouts to add directly into your WordPress website, you’ll need to pay for the most expensive tier – but that only costs $199 for the whole YEAR.

Trial: 30 days (money back)

Starting: $99/YEAR

Essential Features ✅

The cheapest plan is $99/year, but seeing as this is the same price as many others in this guide per month, let’s talk about the most expensive plan.

Pay $199 a year and get unlimited pages, unlimited leads and traffic, a landing page builder, and  access to over a hundred templates. You’ll also get a premium payment gateway integration, plus a one-page membership course teaching you how to sell courses/memberships using the program.

OptimizePress site creation

More: a funnel creator, opt-in form software, and the ability to accept payments directly on your website with ease using their very simple WordPress plugin.

A surprisingly good ClickFunnels alternative on a string budget. Another closest contender for ClickFunnels free alternative.

Drawbacks ❌

The main weakness of optimizepress – and why we can’t rank it higher among ClickFunnels alternatives – is a lack of a built-in email marketing system, such as autoresponder sequences (though they do have an optin-form to capture leads).

They also have a simple integration system, which lets you connect your email marketing tool of choice such as ConvertKit or MailChimp.

Buying Guide


What Is Clickfunnel?

Clickfunnels is basically an all-in-one tool for marketing/selling your products online. Cover all of the essential steps, starting from the landing page marketing your product..

But this continues to custom checkouts, places where people can subscribe for a free offer, and generally capturing information in opt-in forms.

ClickFunnel on Market

Sell a wide range of products: from subscription to membership areas in your website/on a course, services, appointments, digital products, and physical products.

Gets in-depth visual-accompanied analytics, to know exactly how well your funnels are performing, and split test variations at almost every level.

All steps are connected, from the payment processes to the sales copy (oftentimes, you can even choose from a premade, high-conversion sales script).

How to Build a Sales Funnel Fast

Step #1

Analyze your audience’s behaviour.. Have an understanding of how you audience behaves, because you’re marketing specifically to that niche.

The more you know about how they engage (interests, when they scroll vs don’t, where they click, how they skim) – the more likely your success.

Step #2

Capture attention as quickly as you can. Videos, infographics, and images are a great way to diversify content type. If you have some money to spare, running a few ads will give you hard data on what lures in prospects.

Step #3

Create a landing page that speaks directly to your audience and can capture leads with an opt-in form and a call to action for a purchase.

Step #4

Provide value through emails, no more than once or twice a week. Focus on value rather than making a sale. Once you’ve built up enough through value offering eg. educating on key topics; make an incredible offer at the end. This is called ‘drip-campaigning’.

Last Step

Don’t forget to stay in touch by reaching out through special announcements, thanking them for purchases, coupon offers, and general engagement in social media.

Understand the 4 Sales Funnel Stages


Awareness

Your ClickFunnels alternative is only as good as your plan and begins with awareness.The first moment you’ve caught a lead’s attention: maybe you’ve liked a post on Facebook, or been found through organic Google search traffic.

ClickFunnel product sale

The moment they become aware of your business, you can then offer something. Targeting a specific niche via SEO ensures your new leads are well-suited to your offerings.

Interest

At the very top of the sales funnel, they’ll have an urge to continue moving down the funnel – depending on if you found them at the right time. Maybe they’re not ready to buy.. or not from you? They can still generate organic search traffic for a keyword – for those who are.

Being an expert on a subject matter is useful. For instance, you could offer up comparative product guides, informing people who’ll later buy somewhere else.

Decision

Once a customer is ready to buy. This might not be from you, but you should make your best offer and remember that reader interest still boosts SEO authority on your website.

clickfunnels free trial

Action

The moment they press the push button. They’re at the very bottom of the funnel, where you might also try to upsell.. Gain an opt-in and this could increase over a long period of time. One purchase turns into 10 or even 100 (customer retention).

How Does ClickFunnel Work?


What Are Sales Funnels?

A sales funnel simply accounts for each step needed for somebody to become a customer, from start to finish. People at the very top of the sales funnel walk past your website, and a certain percentage walk inside..

The last step is when they complete the purchase, finding themselves at the bottom of the funnel – perhaps also on your email list, for potential future purchases.

Optimizing your funnel means figuring out where people are dropping out and never converting.. It’s important to find a funnel builder that provides detailed analytics, for this reason (click rates, exiting points, etc).

Squeeze Page, Oto Page, Sales Page

Squeeze pages differ from landing pages because they’re only used for collecting email addresses from visitors – who’re squeezed into a single option.

This is usually presented with a special offer.. Maybe they can get valuable content that is gated or restricted in some way unless they provide an email address.

Squeeze pages are often much shorter and succinct than landing pages; there won’t be as many graphics, details and things with social proof. Any ClickFunnels alternative should let you do either. But you can use a landing page at any stage of the sales journey, while squeeze pages are usually used at the very beginning.

clickfunnels upsell settings

All of our ClickFunnels alternatives offer an OTO (One Time Offer) page – something you might typically see for upsells, often after/during a purchase – given in relation to a period of time or second purchase.

Sales pages are focused on making a sale, but landing pages don’t need to do this. They could simply ask people to register for a webinar, or sign up for an email newsletter.

With a simple product, short copy is generally good enough, while something that is more complicated/expensive may require a longer copy, which can be very good for SEO.

FAQs


Why You Need to Optimize Your Sales Funnel?

It can be useful to imagine a sales funnel as a cone, with less and less people the further you go down its length – all the way to a purchase. In fact, there are two stages beyond the purchase, which are ‘loyalty’ and ‘advocacy.’ Having a clear idea of each level helps your marketing strategy.

You need to differentiate between each stage so that you can talk to the demographic inside of that stage appropriately. For example, if you increase the number of people going in at the awareness stage, inevitably more will consider the product, and maybe more will like and purchase it too.

sales process on clickfunnel

Likewise, if you blog frequently and send thoughtful emails, you could have great customer retention for those who’ve already purchased the product. Some of them may become loyal and others even advocates for your product.

This graphic is a useful way of thinking about how to approach each level of the cone. You have a range of options for dealing with each level. For Instance do paid advertising campaigns for greater awareness, social media for engagement, and optimize specifics like sales pages and email drip-campaigns to convert.

Can ClickFunnels Replace Your Website?

Yes – it can actually replace and outperform a website. For one thing, if you are using long sales copy that engages, this can be very good for SEO.

But overall, WordPress gives you the best in website building – where people can learn about your business and engage – and ClickFunnels the best in making sales! (Use both and you have immense power). Other than gaining more organic traffic attention-absorbing content, capture emails, to retain those not yet ready to buy.

ClickFunnels is not a website builder. It’s a sales funnel creator. There are some hard limitations like an organised system for new articles/guides/products with an about page. It’s highly integratable into WordPress.

Is ClickFunnels Worth?

Depends on who you ask – sorry for the vague sounding answer.. Some tell you to avoid ClickFunnels, others say it’s absolutely worthwhile and the best of its kind.

Sales and marketing is circumstantial. And it’s also creative. ClickFunnels is certainly a powerful tool, and how you use it will decide your outcome (as well as luck).

ClickFunnels characteristics

You have to consider your budget, and what is sensible at your level of business. Particularly if you are inexperienced with sales, marketing and e-commerce, you should probably choose a cheaper option as you get your footing.

Quite simply, this can automate the entire funnel process. You can integrate it with the most common payment gateways, split test, run one time offers, get analytics, and much more.  Used optimally, the price point can be more than worth it.

Is There a Free Version of Clickfunnels? Nope.. but you should give the 14 day free trial some consideration.

What Is Cheaper Than Clickfunnels? If you’re a small business, consider GetResponse, Leadpages, Simvoly, OptimizePress or Kyvio.

Conclusion


The cheapest tool on this list is Simvoly. But GetResponse offers the most complete solution for the lowest price without a credit card needed for the free 14-day trial.

Instapage offers some of the most stunning landing pages, and Kartra has some very interesting world-class sales copies you can immediately employ for your own product. Each of these tools are powerful in their own way, and all have a free trial of some kind, if not a money back guarantee.

Try a few out and get a feel for what can suit your business needs: something for a big one-time launch, something that’s best for a SMB, or something for a business at enterprise level.

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