Category: Guides

How to Grow Your Audience With a Social Media Contest

Massive brands like Starbucks and Doritos have hosted social media contests in the past. Why would a brand use its resources to host such campaigns? It’s because a social media contest actually generates a ton of hype for the brand that hosts it. Social media contests are also fun and exciting for users, which leads […]

11 Best Tools for Link Building Outreach

As much as SEO has changed over the past few decades, some things have remained the same. Right next to keyword targeting, link building has stayed as one of the most important parts of a solid SEO strategy.  But as more and more businesses have entered the ring, it’s become harder than ever to execute […]

Lessons Learned From Building $2,000,000 of Digital PR

Over the last 3 years at Blue Tree, we’ve gotten thousands of incredible media mentions for our clients… On sites like Forbes, Crunchbase, Oracle, FastCompany, Salesforce, and many others… We’ve learned a lot in that time and made a ton of mistakes.  We’ve also been through four major algo updates and seen countless sites go […]

5 High ROI Tactics for Startup PR

Is your startup’s PR strategy up-to-date for 2021? Many startups we work with aren’t even 2020 read 📘   SaaS Is more competitive than ever. The best product doesn’t always win; rather the product with the best marketing strategy and brand presence. A useful product gets created. But technical teams always skip on marketing when it’s […]

Best SEO Tools

SEO stands for search engine optimization. It’s the process of getting more and better quality traffic to flow to your website via organic search results. Unlike paid search ads, no direct payment is needed. People arrive at your site from certain search queries/keywords (90% of the search market is Google’s, by StatCounter’s numbers). How SEO […]

Slack vs. Email: Knowing When to Leave Your Inbox

The COVID-19 pandemic has forced many companies to operate remotely. And for those that have been able to successfully make the switch, it’s been largely rewarding. Remote working is only going to become more prominent as the years go on. It’s possible many companies will realize there’s no need to spend rent on office space […]

How to Write a Digital Invoice

Owning a business is complicated, but that doesn’t mean every aspect of it needs to be. Setting up a professional website and all of the other branding necessities is easier than ever before, and functions like email, analytics, and record-keeping can be synced to work together seamlessly. As one of the most important parts of […]