Our Research and Case Studies
Logging into Instagram or Facebook for a few minutes, to post an update or two, won’t cut the mustard today. You need a consistent on-brand presence. Social media managing tools get this done optimally. These…
Once upon a time, you had to pay hundreds of dollars to get decent recording software. Even then, you had to spend more money decking out your room or home studio and making it soundproof…
Live chat software is everywhere these days. In fact, it seems like you can’t click on any growing online business without being greeted by a chat window. Although determining whether it’s an automated chatbot or…
A CRM (customer relationship management system) works as an extra brain dedicated to storing notes and transactional and relational information about your current and past customers. If you have an email marketing system, any reputable…
Digital recording software can record audio live and/or manipulate it. Use for video/audio courses, audiobooks, podcasts and general media productions like YouTube. Know - a digital audio workstation (DAW) comprises the whole musical/audio composition production…
A/B testing tools are now staples for digital businesses that are serious about maximizing their conversion efficiency. In today’s competitive market, smart business leaders will use every tool available to keep people on their pages…
ClickFunnels is an all-in-one ‘funnel’ marketing tool that minimizes your executive workload. Bring each business strategy element together in one place, with preset workflows: build out email responders, landing pages, and monitor analytics. But while…
Digital marketers are increasingly moving to LinkedIn for their campaigns, using an automation tool to line up & generate leads into a convenient ‘sales’ funnel. Considering it has the world's largest professional network, it’s a…
SEO stands for search engine optimization. It’s the process of getting more and better quality traffic to flow to your website via organic search results. Unlike paid search ads, no direct payment is needed. People…
The key to good SEO is a tight niche—likewise, Optinmonster has one: capturing emails from traffic, so you can speak to them directly. To define this tool: it’s an email optin form plugin, directly integratable…
The VPN space is arguably one of the most competitive verticals online. Entrenched players dominate the space and leave little to no room for new entrants. With a combination of data driven PR and content…
Our client, a forex broker and publisher of finance news, was struggling to find high-quality link placements in their industry. The Forex niche is notoriously ultra-competitive, making it a challenge to build unique, strong, and…
The traditional approach to increasing keyword traffic doesn’t work. Hire the average agency to increase your keyword traffic, and they’ll bombard editors with thousands of identical pitches on simplistic topics. Some of these pitches will…
Productivity apps might sound like something too good to be true. Can mobile or web apps really boost your productivity, help you form good habits, and make your remote work setup more tolerable for you…
Staying updated in order to make a good decision on the best podcast host isn’t so easy. Not when there are so many good choices. While some providers have been around forever, there are always…
Getting your ideas to reach as wide of an audience as possible, as well as successfully and efficiently conveying them to your potential business partners, represent the main goals that every ambitious online business and…
Marketing automation is just one of the many ways you can accelerate your business’ growth and maximize your productivity. However, many marketing automation platforms seem to be quite similar, and their language can be a…
By 2025, the online course and e-learning market is expected to be worth $325 billion. Higher education’s finally moving from lecture halls to virtual spaces, and you can get a slice of this booming market…
The COVID-19 pandemic has forced many companies to operate remotely. And for those that have been able to successfully make the switch, it’s been largely rewarding. Remote working is only going to become more prominent…
Even before COVID-19, the business world was transitioning more and more into the online sphere. No longer do people have to physically sit in a conference center or convention hall to attend a seminar. These…
Your website might be immaculately designed and perfectly set up… except for your landing page. It’s one thing when some deep page doesn’t perform well. But your landing page is responsible for driving traffic and…
Houseparty is a social app which is focused on video chat across a diverse range of different platforms including Android, iOS, and MacOS. Launched in September 2016, the app focuses on what it calls “shared…
To paraphrase what someone once said, never allow a crisis go to waste. Well, it seems some social startups like Clubhouse are taking heed of this admonition - without the ominous undertone of a bond…
Owning a business is complicated, but that doesn't mean every aspect of it needs to be. Setting up a professional website and all of the other branding necessities are easier than ever before, and functions…
If you're building a website, it's best to do it right from the outset. Not only does that ensure security and compliance with industry or government regulations, it will save you money on maintenance. Before…
If you have a business or hobby without a digital platform, you're way behind the times. These days, it seems like everyone and their mother has a website. But, how does your Aunt Alice afford…
Website design has become more complicated over the years, leading to an increase in the size of the websites you design. This can make the websites you design load slow and have poor usability. Helpful…
In April of 2020, QuirkTools.com - and its flagship product Screenfly - merged with BlueTree.ai. Given the overlap of audience and customers between QuirkTools.com and Blue Tree, we merged the teams, management, products, services, and…
Working with Google is a bit of a black box. It’s difficult to know what is working and why certain websites move up or down in the results. One of the most common questions that…
Lately, everyone's been talking about "outreach marketing"... But very few people are talking about what it is, or how to do it. In this post, I’m going to lay out our entire B2B outreach marketing…
Software as a Service, otherwise known as SaaS, is one of the fastest growing business models as it attracts new entrepreneurs and wily veterans. With the internet comes a staggering amount of options for building…
Software as a Service, or SaaS, is an industry that is gaining all sorts of media attention. Essentially, it is a new, streamlined way to deliver software to organizations both large and small. A third-party…
The Internet is pervasive in modern life, and search engines are an enormous part of that pervasiveness... "Google" has gone from being a noun to a verb, with people suggesting that you "Google" something several…
