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The Best Webinar Software for Your Business – 9 Top Choices

Sia Mohajer
Last updated: Jun 15, 2020

Even before COVID-19, the business world was transitioning more and more into the online sphere. No longer do people have to physically sit in a conference center or convention hall to attend a seminar. These days, digital “webinars” can provide everything that a physical seminar can and more – the least of which is allowing people to attend them from the comfort of their own home!

You can hold webinars for all kinds of reasons. Maybe you want to give a presentation for your business to drive up sales. Or you might want to present a webinar to draw in new customers or enhance understanding of a topic throughout your industry in a presentation for experts. Other folks might be interested in webinars as educational tools.

Whatever you need, the best webinar software will help you achieve your goals and maximize every webinar’s efficacy. Let’s take a look at the top 9 webinar software packages you can find.

What is Webinar Software?


A “webinar” is a mix of the terms web and seminar – it’s a digital or online seminar! As you might guess, webinar software is any software package that lets you run online video conferences, meet with coworkers and guests, or showcase lectures and presentations. It’s different from a recording software suite as the intention is for you to provide your viewers with content in a (usually) live format.

Webinar Software Illustration

Webinar software packages contain many tools and other functions you can use to make your web seminar a wonderfully entertaining and informative event. Furthermore, some webinar software providers will give you the tools you need to reach massive audiences or interact with your viewers in flexible and spontaneous ways.

Similarly, lots of webinar software packages are customizable and will let you modify your webinar depending on your needs or industry. For instance, some webinar software is better suited for lecturers and educators while others are better for large-scale business meetings and conferences.

Why Do You Need It?

But do you really need webinar software? We’d recommend you at least try it out if you plan to give webinars frequently. You can make do using other meeting software packages. But dedicated webinar software is much better if you plan on making digital seminars a routine part of your content or meeting pipelines.

Especially in the age of the COVID-19 pandemic, and accounting for the fact that many businesses have shifted more to remote work for the long-term, webinar software is an invaluable addition to your repertoire. Plus, many top webinar software choices include tools to help you integrate other software kits and tools with the webinar software in question.

Let’s dive into the specific benefits you can get from a great webinar software subscription or purchase.

What Benefits Does Webinar Software Provide?


It Lets You Reach Wide Audiences

For starters, webinar software allows you to address an expansive audience of more than eight or so without all the hurdles of other social media or meeting software types. Getting everyone’s social media information together and, in some cases, charging for a webinar session can be extremely difficult, if not impossible.

different webinar software

With regular social media or meeting software, you need to set up connectivity for every person who will supposedly be attending the meeting or conference. If this number is over 10, the raw logistics of getting everyone on to the computer at the same time and connected to the same large-scale meeting can be daunting.

Webinar software provides a central display and connection point where people can “check in” to the meeting and even make payments if the conference is a paid event. This is great if your business model primarily relies on charging for webinar conferences or if you’re, for instance, creating a one-time class and you intend to charge for each seat.

For many webinars, reaching as expansive an audience as possible is key to long-term success and message dispersal. People are also a lot more likely to show up to any webinar if they know that the software facilitating the meeting is easy to use and user-friendly.

It’s Cost-Effective

Webinars are already cost-effective in one respect – you don’t have to rent nearly as much room since everyone attends in a virtual space instead of requiring a physical seat. But great webinar software allows you to present your content to as wide an audience (or theoretically even a wider audience) as a traditional seminar set up.

entering a webinar

Even better, attendees will pay a lot less to attend your webinar then they would a traditional seminar, even if you intend to charge for the content. This, in turn, makes it even more likely that people will attend your event or conference.

It’s even cheaper for you! Although you have to pay for great software, the only other supplies you need are a webcam, a good Internet connection, and all the other content supplies like a script or PowerPoint presentation and you’re good to go. We’d recommend a good microphone, too, so that your audience can hear you or any guests you intend to bring to the show.

All in all, using webinar software to present a conference is likely to cost you a few hundred dollars as opposed to a few thousand. Some webinar software purchases are even more affordable and are suitable for smaller and more frequent events. No matter which way you look at it, webinar software is cost-effective in the short and long-term.

It’s Great for Generating Leads

Webinars are some of the best resources at your disposal if you want to generate more leads for your business or brand. That’s partly because webinars are a lot more accessible than traditional seminars at a physical conference hall.

using a webinar software

Regular seminars don’t always make a customer out of everyone in the audience, and some people might attend out of professional interest or courtesy rather than an intent to act on the information presented. This is also true of webinars. But the sheer greater number of people you can draw in with webinar software means that, proportionately, your leads will also be higher for the same quantity of content produced.

Even more interestingly, top webinar software often includes tools you can use to improve your marketing strategy. This will allow you to soft-sell your products or emphasize the value that they might provide to your audience. Others might give you the ability to send follow-up emails or communicate with prescribers before and after your webinar presentation.

Considering that you can integrate many webinar software packages with existing websites and online stores, it’s easy to see how a well-designed piece of webinar software can boost your Google rankings and lead conversion.

You Can Include Guests More Easily

Lots of real-world seminars drum up interest in the event and try to boost attendance by announcing guest appearances. However, anyone who’s put together a real-world seminar will tell you that producing such guests is often more trouble than it’s worth. That’s because it’s just as difficult for many guests to get to your conference hall as it is for many audience attendees.

meeting

Similarly, webinars provide an easy way for guest speakers to appear and comment on your content or boost your credibility.

For instance, you could put together a technical conference for you and your peers and invite industry leaders to attract a larger following outside your professional circle. You’ll also be able to host webinars with multiple presenters or guests at the same time: a round-robin approach that can be fun and effective for you and your guests.

Ultimately, whether or not webinar software is a great choice for you and your brand is up to you. But we think it’s clear that these software packages provide real, practical value to just about everyone who uses them.

How Much Does Webinar Software Cost?


Of course, webinar software prices can vary dramatically based on the provider and the exact package you choose. For instance, some webinar software can be purchased for very affordable prices, but might not include all the tools or marketing add-ons you need for a bigger business or brand.

Still, there are some general ranges. Expect to pay between $30 and $200 depending on what you want in your software. We think the majority of people will be fine with webinar software around the $100-$120 range.

Things to Consider in a Webinar Platform


No two webinar software packages are alike. Here’s what you should focus on when you’re about to purchase webinar software to ensure you get something that’s ideal for your needs.

How Easy is It to Use?

Most webinar software developers spend a lot of time coming up with an interface that’s easy to use and intuitive to understand. But not all of them succeed.

webinarjam on different devices

Some webinar software is certainly easier to use than other picks. We’d recommend webinar software packages that have generally easy to follow interfaces without super complex menus. All of our favorites below can be used by newcomers without much trouble.

How Many Attendees Can It Handle?

The attendee cap of a given webinar software package impacts how larger webinars can grow. The standard cap you get from most providers is between 100 and 500 people, with different limits depending on how much money you spend. For instance, Livestorm allows up to 1000 individuals while others allow up to 5000, making them ideal choices for enterprise-level businesses or for college institutions.

However, large attendee caps might not be perfect for your needs. If you primarily service a smaller collection of people or if you’re more interested in larger web conference software, you might be able to get a budget-friendly deal on one of these packages with a cap of around 250 people. It all depends on what exactly you need. For most packages, attendee caps are connected to pricing points.

How Reliable is the Service?

The reliability of the hardware and software is important, particularly if you plan to use webinars as a primary way to gain leads, power conversion, or sell your products. To that end, be sure to look into the reputation of every webinar software provider before purchasing anything.

For instance, WebinarJam is particularly well known for its server stability and its network consistency. Even better, it can provide HD resolution for its video footage even while broadcasting to hundreds of individuals at once.

WebinarJam Software

Other webinar software packages like Zoom are less well-known for this aspect. While Zoom has its upsides, overall software stability isn’t one of them. Still, Zoom could be great if you don’t need to handle 500 people at once and are more interested in professional business meetings with a limit of 100 attendees. Again, it all depends on your priorities.

Is it Excellent for Frequent Webinars or Sparing Meetings?

In general, webinar software that allows you to set up recurring meetings and which possesses lots of automation features are better for frequent webinar conferences. Software packages that don’t include these features are better for occasional webinars or for companies that aren’t planning on using webinars as a big part of their marketing or sales pushes.

Automated features, in this case, are functions like the ability to automatically sending out reminder emails to attendees that signed up for the conference in question. They might also be automatic sales pitches that pop up in the middle of the screen during the webinar.

Or they might be the aforementioned ability to schedule a new webinar at the same time every week. This last feature could be particularly great if you’re an educator looking for a reliable and consistent software package for your lectures.

Whether software is good or bad for frequent webinars also ties back to general stability. You don’t want to go with an unstable piece of software for regular meetings since you’ll be more likely to experience a crash.

What Features Does It Have?

The features are what distinguish different webinar software packages from one another. There are almost too many great feature examples to count, but here are a few:

  • Automated email or calendar features like mentioned above
  • Pre-webinar meeting rooms where attendees can chat with each other or where you can use features to provide them with ancillary information or “presales” digital pamphlets
  • Chat functionality that allows you to interact with your audience during the webinar content
  • Split-screen functionality to allow multiple co-presenters to offer information
  • Some features let attendees become speakers for one-on-one video-based conversation between the host and the attendee
  • Automatic webinar content recording

This last feature is particularly useful if you want to turn out a lot of webinar content quickly. If software automatically records previous webinars, you can then present these to latecomers or to potential customers that might be interested in previous content.

Livestorm webinar software

Many of the best webinar software providers will allow you to seamlessly integrate pre-recorded video content with live webinar presentations. As you can imagine, such functionality is great if you want to use a top-tier sales pitch in conjunction with responsive Q&A sessions through live webinar broadcasting.

Overall, carefully consider the available features from every piece of software to see what it brings to the table in total.

Does It Integrate with Other Software or Services?

Lastly, consider whether webinar software allows you to integrate with other third-party apps and software packages. This is particularly important if you want to track SEO rankings or analytics effectively, or if you want to monetize your content.

Some of the best webinar software packages allow you to integrate with PayPal for easy monetization. Most also allow at least basic integration with staple services like Google Analytics. Still more will let you run complex marketing campaigns by integrating with Facebook Ads or similar platforms.

The exact specifics will vary from package to package, but see what exactly a software will integrate with before purchasing for the best results.

9 Best Webinar Software Platforms for Any Business


#1 Livestorm

Key Features:

  • Allows you to partner with other companies
  • Works with multiple languages and company profiles
  • Can integrate easily with other apps
  • You can export analytics data using built-in tools
  • Excellent email tools as well for sending reminders or status updates
  • Allows you to interact with your audience using polls, a chatbox, and other stuff
  • You can pre-record webinar content or deliver live presentations depending on your preference. You can also mix and match these content types as you need

Pros:

  • Very easy to understand interface
  • All the tools are pretty easy to use and integrate into your content plan
  • The package comes with nice landing pages for signing people up
  • Comes with a free plan so you can check out the interface for yourself
  • Even the paid prices are fairly reasonable

Cons:

  • Some recorded content quality can be spotty
  • Not nearly as much control as other webinar software
  • There’s currently a cap of 1000 attendees even for the most expensive package

Livestorm logo

Livestorm is, in our opinion, simply the best way to go if you want webinar software that can do it all. It provides a ton of features for a wide variety of seminar types and even other digital meet-up events, ensuring its value even past your upcoming webinar goals.

For starters, it allows you to stream webinars on a live or prerecorded schedule. For educators, this could be great since it lets you record lessons beforehand and answer questions in smaller webinar time chunks after the majority of a lecture has passed. Other businesses might also appreciate this aspect for its flexibility – you can easily prep other things while the recorded content is streaming.

This webinar software also allows you to cohost with another company at the same time. It’s an ideal solution if you want to announce a corporate partnership in one of the most interactive ways possible.

Speaking of interactivity, you’ll be able to interact with your attendees and answer questions posed spontaneously by the audience. You can set up polls, record interactions, and use inbuilt analytics tools and reports to see off-the-cuff reactions to the webinar content in your presentation style. Even better, all the data you collect can easily be funneled into third-party apps like Zapier, Google Analytics, and more.

We also really like the overall cost of the software. You’ll be able to try it out with a free version, although you’re limited to a single meeting with four participants and 10 registrants. If you decide to take the plunge (which we recommend), you can purchase a package for webinars and another package fine-tuned for different meeting types with fewer people.

Even the dedicated webinar package doesn’t cost too much, starting at $99 per month paid annually. You can pay to increase the total number of attendees to 1000 (which is admittedly a little low compared to what other webinar software provides).

Still, it’s an overall quality choice that is ideal for both corporate webinars and other professional events. Its easy integration with other apps and data exporting tools make it a great choice if you’re interested in improving your webinar effectiveness in the future.


#2 WebinarJam

Key Features:

  • Provides pop-up and customer interaction functions
  • Includes a built-in autoresponder
  • Has social media integration tools
  • Allows up to 5000 viewers at once
  • Has several learning videos to help you understand the software
  • Has automatic recording functionality

Pros:

  • Very quick to set up, usually within 60 seconds
  • The interactivity is far and away beyond what other providers usually offer
  • You can have up to six co-presenters for added content
  • You can stream to YouTube seamlessly
  • Very smooth video quality overall

Cons:

  • Sometimes audio can lag significantly behind the video
  • Not a great tool for enterprise stage companies due to lack of integration with some third-party tools

WebinarJam logo

WebinarJam is a perfect alternative choice if you want something similarly excellent and want to provide content to an even broader audience. Depending on the pricing plan you choose, you’ll be able to create a webinar for up to 5000 people, although this premium plan is quite pricey overall.

Still, there’s a lot to like here. You’re able to stream straight to YouTube using the software interface, and the software even gives you the ability to password-protect your meeting. It’s a nice layer of added security that gives your audience a bit of a feeling of exclusivity that can easily drive up conversion, as well.

Other tools include the ability to issue pop-ups to your audience. This is a great way to soft-sell your product or service, although you’ll have to be careful not to seem too pushy. On the other hand, you can use pop-ups to provide ancillary information or promote graphics that better explain your content.

There’s also a two-way live chat feature. You’ll be able to speak directly to one of your participants if they have a working webcam. This interactivity is far beyond what most other webinar software providers offer – they’re usually limited to chat communication or simple question responses.

Part of why the webinar software is so fluid is because of proprietary broadcasting technology that WebinarJam uses to an excellent extent. This tech not only allows you to one-on-one face chat with one of your audience members, but it also ensures general smooth performance and HD video for the majority of your viewers. Even if you decide to use multiple presenters, you and your audience should not see any drop in quality thanks to how stable this tech seems to make broadcast signals.

The only downside to this aspect is that audio lag is somewhat common. It seems that the broadcast technology is much better suited to providing top-tier video than audio. But this is a minor quibble overall.

The user interface is also a great point. It’s very easy to use, and you’ll find a plethora of training videos within the interface to help you learn how to use the software and all of its ancillary tools.


#3 Demio

Key Features:

  • Has excellent built-in analytics tools that can be customized
  • Can play recorded webinar content to latecomers
  • Has integration tools for marketing
  • Has powerful tracking options
  • Lots of automation features
  • Has option for visitors to stay registered for future webinars

Pros:

  • Super easy to set up and navigate
  • Allows up to 15 event coordinators for every event
  • Very easy to register for recurring webinar series
  • Totally browser-based for versatility and easy access
  • The analytics tools and options are great

Cons:

  • Relatively pricey for larger events

Demio logo

Demio is an extremely modern webinar platform. While many webinar platforms will offer either live or automated webinars, you can do both using Demio or enjoy a hybrid mix just like Livestorm offers. This provides all the advantages mentioned earlier.

But even more interestingly, this software offers powerful and effective tracking options for data and conversion rates.

You’ll be able to customize how this data is collected. For instance, you can add tracking pixels to thank you pages, registration pages, or even attendees who make it to the webinar room. This is great if you want total control over your analytics progress and want to see how far down the sign up conversion funnel people get on average.

It also comes with several excellent automation tools. You’ll be able to record your webinar content and send it to people who join after a preset time, like a 30-minute mark. This is great if you want everyone to see the same content even if some folks end up late to the meeting.

But Demio is also a great tool if you’re a beginner. The interface is incredibly simple to use and intuitive, and it doesn’t have a lot of complex settings to fiddle with when you boot it up for the first time. All the complex analytics tools and marketing bonuses only come into play as you dive deep into the software. So it’s great for experienced webinar software users as well.

You’ll be able to benefit from additional tools like branded registration page creation or even an option for viewers to sign up for an ongoing series of webinars. This is a fantastic tool if you have a dedicated core audience that will consume most of your content regardless. Of course, standard private chat features that allow for a degree of interactivity are also included.

Keep in mind that Demio is a bit higher on the pricing side of things if you want over 150 attendees: it costs over $200 every month if you want 500 participants in your webinars. Still, it’s a great choice if you only need around 50 participants, where you can get the software for less than $50 per month.


#4 EverWebinar

Key Features:

  • Can be integrated with WebinarJam
  • Has tons of automation tools
  • Can provide performance stats in real-time
  • Lets you fake and audience count
  • Provides on-demand webinars as soon as an audience member registers
  • Has a scheduling system in place
  • Unlimited free hosting from cloud-based servers

Pros:

  • Very easy to convince viewers that the show is in a live webinar environment
  • Has features to let you interact with viewers while prerecorded content streams
  • Has a smart webinar bought to show offers whenever you like
  • Three webinar types available
  • Includes powerful statistics and analytics tools

Cons:

  • Opens up the opportunity of you looking disingenuous
  • Not the best software for streaming on mobile

EverWebinar logo

EverWebinar is an especially great choice if you want to use webinars specifically to sell to an audience or effectively create a large-scale sales pitch. It’s actually made by the same company that makes WebinarJam, so it’s no surprise that the two software packages can integrate directly with one another. You can even purchase them in a bundle if you desire!

But EverWebinar isn’t a piece of webinar software for live presentations. It’s an automated and pre-recorded webinar dispersal package.

It’s designed from the ground up so you can easily send out on-demand webinars. You do this by first creating webinars using another piece of software (like its aforementioned sister software), then uploading it and sending it out to whoever needs it using EverWebinar. You can also integrate the footage with your website so it’s open to whoever clicks.

The trick is that it looks and feels just like a live webinar, which might be great if your audience wants a little more interactivity before they’re ready to make a purchase. People just seem to prefer live events – they’ll rate the webinar as more engaging even if they don’t know that they just watched a recorded one.

Indeed, this software package’s automated features are really robust. You’ll be able to handle chat and other interactive stuff while the webinar plays. Similarly, you can let the webinar software do the job of pitching to potential clients for you while you enjoy your day elsewhere. There’s plenty of automated tools relating to selling your products or services, of course.

It takes care of providing a room count simulation (so that people believe they’re in a live webinar environment), and it can also send out email reminders. You can even use chat simulation tools or pop-up reminders for calls to action or sales pitches.

However, all these benefits are contingent on your ability to put together high-quality content that looks like it comes from a live format. This is especially true if you let the automated tools to most of the work. If your audience realizes it’s not really live, they might feel duped even if you didn’t explicitly say it was a live presentation.

Furthermore, EverWebinar sometimes has issues with streaming to mobile devices. So you might want to look elsewhere if your primary audience is more likely to view your content on a mobile device. But all in all, it’s still a great piece of webinar software that serves a specific purpose and goes well with dedicated webinar creation or live streaming software.


#5 Zoho Meeting

Key Features:

  • Has lots of feedback tools
  • Allows you to share your webcams or the screen with multiple presenters
  • Also serves as a videoconferencing software solution
  • Provides analytics tools to track participation
  • Provides customizable registration forms and automated email features
  • Lets you make an attendee a presenter or interact with the audience

Pros:

  • Very affordable overall
  • Works extremely well with other Zoho brand videoconferencing or data analytics products
  • Super simple and easy to understand user interface
  • Lets users dial into the conversation from anywhere in the world
  • Runs directly on the browser
  • Provides online recordings to attendees that can be downloaded

Cons:

  • The data reporting tools are to super in-depth
  • Overall attendee cap is relatively low

Zoho Meeting logo

Zoho Meeting is an extremely stable video conferencing and webinar hosting product. In fact, it’s most often used as a video conferencing tool, making it a great choice for smaller businesses or small-scale meetups out of the box.

But its webinar hosting aspect is also high quality. It provides all the staple webinar features you would expect. These include email notifications and reminders, chat options like polls, the ability to host with multiple presenters, sophisticated registration solutions, and post-webinar reports for your analytics needs.

You’ll also get phone integration – viewers can dial in to your webinar presentation to ask you questions directly. This is a great way to interact with your audience and emphasizes the “boardroom meeting” element that the entire product is based around.

Furthermore, the additional features, like the ability to share online recordings with links to your attendees or through downloadable MP4 formats, are impressive.

You can make broadcast messages, switch your attendees into presenters of their own for added interactivity, or use the “raise a hand” feature that lets an attendee temporarily speak during your webinar. All these aspects make it a great choice if you’re an educator looking to provide online lectures, as well.

It also comes with Chrome and Firefox extensions. The software runs directly on your browser instead of requiring a full download, which is great for integrating with other add-ons and overall accessibility. These allow you to schedule webinars using integrated Google calendars and start them at appropriate times.

Other Zoho products like Zoho CRM and Zoho Campaigns are extremely easy to integrate with the software. If you already have several of these products, it’s a no-brainer. You’ll be able to drive sales opportunities even more effectively.

Zoho Meeting charges you for your webinar needs based on your maximum number of attendees every month. For instance, you can have a webinar with up to 25 attendees for $15 a month if billed annually.

This is extremely reasonable, although the small cap shows the product’s origin as video conferencing software instead of dedicated webinar software. They do have a relatively small maximum participant limit of 250 attendees for $79 a month, so keep this in mind if you need something for a bigger business or audience base.


#6 ClickMeeting

Key Features:

  • Poll and survey features for feedback or for user engagement
  • Allows for very interactive chat options during your session
  • Can easily connect to Facebook and YouTube
  • Can mix and match live sessions with prerecorded video content
  • Allows multiple video presenters at the same time
  • All aspects of the software are browser-based

Pros:

  • Very easy to use and intuitive interface
  • Provides a unique waiting room feature, along with the ability to set an agenda or provide extra information
  • Whiteboard feature is similarly great for information dispersal
  • Lots of templates for different business types
  • Good pricing model overall

Cons:

  • No rescheduling feature for recurring meetings
  • HD video has pretty high bandwidth demands

ClickMeeting logo

ClickMeeting is another extremely popular piece of webinar software, especially since it has one of the most user-friendly interfaces we’ve seen. Like Zoho, it also started as a videoconferencing solution and it still has that functionality in case you want to use ClickMeeting for smaller discussions between you and fellow professionals.

However, its main use these days is definitely in the webinar sphere. Using the software, you’ll even be able to set up things like bespoke pre-event engagement sessions. Virtual waiting rooms where you can offer information to your soon to be attendees and audience members are offered: one of the coolest features you can find in a webinar software package.

You’ll also find plenty of other classic webinar software inclusions like the ability to give out surveys and polls. You can even do these during your webinar conferences. This is a great way to raise engagement with your viewers.

But you can also send out these engagement boosters before or after the event. Like many other webinar software packages, ClickMeeting lets you mix live events with prerecorded footage or stick with one or the other format.

There’s also a whiteboard feature you can set up for your live webinars. In a nutshell, this lets you set up even further visual aids for your audience. You can use these for Q&A sessions or just to help explain your main content focus.

We also really like that you can use ClickMeeting to more effectively monetize your content. It’s easily integrated with PayPal, which is one of the best ways to securely manage your funds.

Speaking of pricing, ClickMeeting charges you not based on the number of attendees but on other package features. You have to pay the most to get the full spread of available functionalities, but this is actually a great pricing model if you only need a basic package but occasionally have really high attendee counts.

The cheapest is also quite affordable and still includes the ability to use two presenters at once and broadcaster footage in standard definition video. Still, you might want to go up a tier or two so you can take advantage of most of the software’s features and give your audience HD video footage.


#7 WebinarNinja

Key Features:

  • Very fast live chat
  • Allows you to share screens instantly
  • Lots of engagement tools like polls
  • Can use prerecorded or live webinar content
  • Has tons of landing page templates to improve conversion
  • Can be integrated with over 1000 other apps
  • Has other tools like automated emails and drip marketing campaigns

Pros:

  • Very easy to use overall
  • Good pricing in general with a few caveats
  • Fantastic for marketers looking to dive deep into their data
  • One of the best webinar software picks to improve conversion across the board
  • Great for ad tracking

Cons:

  • Some key features are excluded from the cheaper plans

WebinarNinja logo

We’d definitely recommend that you check out WebinarNinja. It has a lot of core functionalities that let it compete with the top dogs, along with specifics that make it stand out.

For instance, it offers integrations with every major CRM system you can imagine. You’ll also be able to use timed offers for different products or services on your audience. Thus, it’s great for integration with broader marketing campaigns. Built-in email notification functionality is included as well both for alerting audience members to future webinars or for more soft selling.

We also like that they provide fantastic landing pages. As anyone with any digital marketing experience knows, landing pages determine, almost more than any other aspect, whether a visitor will become a customer. Choose the template that works best for your business and you’re good to go.

You’ll be able to set up paid events or free webinars depending on your monetization model. Add tracking tools for Facebook Ads are included (though it’s a bit odd that you can’t use other tracking pixels as easily). They’ll also be able to run fully automated replays of previously recorded webinars or combine live events depending on your needs.

Their live chat feature is extremely fast, so responding to audience questions without any delay is pretty easy. Pricing is also fairly competitive, with caps based on features and overall numbers of webinar attendees. The highest-price package is around $200 a month for 1000 live attendees, but you get all the features mentioned above without things becoming really expensive compared to other webinar software packages.

Overall app integration is quite robust. Combine this webinar software with over 1000 apps using Zapier. It also lets you use one or multiple presenters and provides in-depth analytics tools so you can dive into your webinar performance after every session. All in all, we think it’s a great fit for businesses that really want to double down on their marketing efficacy.

Keep in mind, though, that the cheaper plans don’t give you some key features that other providers include as standard. But this is, overall, a minor downside compared to all the advantages listed above.


#8 GoToWebinar

Key Features:

  • 24/7 customer support is available
  • Has lots of staple tools like polls and surveys
  • Will automatically record webinar content
  • Has excellent analytics and add tracking tools
  • It can seamlessly integrate with tools like Unbounce, Zapier, etc.
  • Has a source tracking tool for lead conversion understanding
  • Allows for up to 5000 members in the room

Pros:

  • High participant caps
  • Very good video quality on average
  • Has pre-webinar set up rooms available
  • Very good integration with other apps
  • Most of the tools are extremely easy to use and set up
  • Good landing page templates and webinar customization for your brand logo

Cons:

  • Prices could be a lot better
  • Customization is mostly limited to the aforementioned logo elements

GoToWebinar logo

As the name suggests, GoToWebinar will be a go-to choice for many thanks to its free trial and its other features. The free trial is a great inclusion if you like to try software before you buy it. But truth be told, most folks will like that this webinar software is devoted to making things easy and automated on your part. Pick the date that you want to host your webinar on and the software would help you compile everything in record time.

You’ll be able to set up pre-webinar waiting rooms, focus on real-time analytics as your webinar progresses, use lead management tools to see what landing pages work the best, and even share notes between you and your co-presenters based on mobile and audience interaction.

Speaking of lead management, there’s a dedicated source tracking tool to figure out which lead capture channel worked best for webinar sign-ups. This is a great way to improve the efficiency of your marketing efforts.

You’ll even be able to share installable applications. Basically, you can purchase this software for yourself and temporarily let other co-presenters borrow the software to become familiar with it. We also really like that you can rebrand all of the aspects of the software that face your attendees. For instance, registration pages, the event’s web interface, and the webinar’s emails can be branded with your personal logo.

You also get access to additional tools. You can flexibly schedule a series of webinars, which is great if you have a lot of content to managing your pipeline. Built-in webinar templates make it easy for you to set up multiple conferences in rapid succession or keep everything seamless and aesthetically similar if multiple webinars are part of the same series.

Built-in polls and surveys, the ability to automatically record your webinar content, and more round out its robust offerings. Plus, you get HD video quality on most of the video content captured. This makes it a great choice if your audience is used to HD video presentations and won’t settle for SD.

You can potentially have up to 5000 attendees in your virtual room at once if you subscribe to the enterprise plan. Note that this is quite expensive, and their overall pricing points could be a little more competitive, even for their 100-participant package. Still, there aren’t any limits on the key features, which is a nice touch.


#9 Zoom

Key Features:

  • Includes a free option
  • Records and backs up all meetings in the cloud
  • Has desktop and app sharing options
  • Public and private chat
  • Good post controls
  • Virtual whiteboards
  • An easy to navigate dashboard

Pros:

  • The free option is actually pretty great
  • The additional features you get for paying are well worth the costs
  • Very easy to get people to use the app since it’s free
  • Works on all platforms and devices
  • Very easy to integrate with other common apps

Cons:

  • The Zoom hardware isn’t very robust and can sometimes fail
  • Not very good if you need to sell products or services

Zoom logo

Zoom is perhaps the most well-known webinar software in the world, in part because they offer many essential webinar features for free. This has resulted in many companies (especially in light of the coronavirus pandemic) to start using Zoom for their daily or weekly meetings.

This free feature, in fact, is one of the best in the industry. You can engage with up to 100 interactive participants without having to spend a dime, and so long as you keep your meeting below 40 minutes. Indeed, this reveals the true intended use of Zoom: as a conferencing or educational tool instead of a platform for you to sell your products or services.

Still, there are a lot of features to like here. You’ll be able to screen share quickly and easily, and you’ll be able to place annotations on the screen for rapid message dispersal. Private and group chat rooms are easy to create.

Plus, you can put up MP4 local recordings for people to download. We also like that you can set up recurring meetings using Zoom, so it’s great if you have a string of webinars or conferences you need to maintain over the long-term.

If you do decide to kick in some money and purchase a paid version, you’ll benefit from additional administration controls. Detailed webinar reports are also included, which are great for overall analytics and user tracking.

You’ll also get automatic recording of your webinar content (the recordings are stored on the cloud for added security). Even better, if you’re looking to use Zoom for private company meetings, you’ll get a personal subdomain for added legitimacy.

Zoom is also really easy to integrate with other apps like Microsoft Outlook and Google Calendar. This, in turn, makes it super easy for you to send emails or schedule meetings while in the same application. It has never been easier to use web conferencing software to run your business in the digital sphere almost exclusively.

Virtual whiteboards, and easy to navigate dashboard, and desktop and app sharing options round out its available features. The only downsides are that it’s nowhere near as customizable as other webinar software offerings and it doesn’t have and tools for plugging your services or products. But again, so long as you try to use Zoom for its intended purpose, you should get a lot of mileage out of its free or paid plans.

Best Practices for Using Webinar Software


Buying webinar software is just the first step. You’ll actually need to use it well in order to reap the maximum benefit. Here are some great practices you can use for your next online seminar.

Make Content for Your Audience

No two seminars are alike. It’s a good idea to research the audience you hope will attend your webinar, and even extend your search results out somewhat in case you get surprise viewers. There are lots of ways you can conduct in-depth research about your potential audience.

zoom meeting

For instance, you can conduct surveys with your existing subscribers or followers. You can also do in-depth online research using Google AdWords or similar tools to figure out general traffic trends regarding your subject or content. As an example, if you want to make a web seminar about computer coding, you can search what people are looking for and come up with a tutorial or introductory class based on those questions.

If you have an online store or sell a service or membership to your customers, you can gather data about those customers. Specifically, dive into what people like about your service or brand and either emphasize that success or look for gaps where you can improve things even further.

One last way to gather data is to just ask people already using your webinar registration page. You can directly inquire as to what people might like from future webinars using some software packages.

You’ll want to do all this because you can tailor your content better to your audience and make a more successful webinar. It’ll also help you figure out what kind of content to make in the future if your current presentation is already too far along.

Use Analytics Tools

As mentioned, many of the best webinar software packages come with analytics tools. But even if your particular webinar software doesn’t come with any, you can use bread-and-butter analytics tools like Google Analytics or Facebook Insights. Regardless, use these tools to figure out what elements of your business or industry people are most interested in or might respond to.

hosting a webinar

This will allow you to craft webinars that people are interested in attending more often and are more satisfied with upon their conclusion. Basically, they’re great ways to maximize how well every webinar does and how you can improve them as you go on.

You Can Build Your Brand with Visual Branding

Great webinar software will often allow you to customize your presentation or what viewers see through every step of the conference, either as they sign up or as they log in to attend. Then you’ll be able to provide them with even more visual content related to your brand as you progress, reinforcing your brand symbol and terminology.

All this is to say that you can and should use your webinar software to reinforce your brand identity and image as much as possible. Humans are visual creatures and do better when it comes to remembering brands when visual cues are repeated often.

Time and Launch Your Webinars Wisely

Most people sign up for webinar registration on the first day registration becomes available – this is just because people tend to forget things the further away they get from an announcement. With this in mind, you should announce and schedule your webinar intelligently using the software’s tools.

webinar meeting

For instance, many webinar software packages let you integrate marketing campaigns with other third-party tools, or social media sites like Facebook or Reddit. Many others will allow you to send out promotional emails or even make small promotional videos. Great webinar software can accept registrations or send out invitations while being perfectly integrated with the aforementioned marketing efforts.

Overall, just try to announce your webinar in conjunction with your other marketing and link building efforts and at a time when more people are likely to click and register immediately after seeing the announcement.

Don’t Overstay your Webinar’s Welcome

Even the best webinars need to end sometime. In fact, concise or somewhat short webinars are usually a little more effective than webinars that dragged on for over an hour. Most people are perfectly happy to sit through a webinar up to that point, but even those who are more professionally engaged will start to become distracted.

On a similar note, keep all your content – written or verbal – concise and to the point. Avoid wordiness or rambling about something you already touched on fifteen minutes before. To this end, having an outline and a strict schedule that you follow for the webinar can be a big help.

Conclusion


The best webinar software for your business might be one of our above favorites, or it might be something totally different. Whatever the case, we hope we convinced you that webinar software has a great deal to offer just about everyone. It’s a valuable digital tool for any modern business or brand.

Let us know what you think of any of the above software packages after trying them, or if you have experiences with them already.

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