Introduction
Blue Tree is renowned for crafting successful digital PR campaigns for businesses across various industries. In this case study, we’ll share how we executed a highly effective backlinking campaign for a trusted hosting solutions provider that caters to businesses from small and medium-sized enterprises to large corporations. We’ll refer to the company as “TrustedHost.”
Campaign Overview
TrustedHost approached Blue Tree intending to enhance its online presence and drive more organic traffic to its website. Our goal was to secure high-quality backlinks on reputable platforms, ultimately improving the company’s search engine rankings and brand visibility.
Results
Through our strategic approach, Blue Tree secured editorial backlinks for TrustedHost on the following high-authority websites:
- Vimeo (DR96)
- Zoho (DR91)
- Prestashop.com (DR92)
- Mental Floss (DR87)
These impressive results were achieved by employing our tried-and-true process, adapted to TrustedHost’s unique needs and industry.
The Process
Research and Outreach: We began by identifying and compiling a list of relevant websites in the hosting and tech industries, focusing on those with a high Domain Rating (DR) and significant organic traffic. Our outreach team then contacted each website with a personalized pitch, offering to contribute valuable content.
Topic Ideation: Once the target websites agreed to collaborate, our pitching team brainstormed and suggested 2-3 relevant topic ideas per site, ensuring each topic would naturally incorporate a mention of TrustedHost’s services.
Content Creation: With the topics approved, our team of professional writers crafted engaging, informative articles tailored to each website’s audience. We also ensured that each piece of content contained a natural, contextually relevant mention of TrustedHost and a link to their website.
Rinse and Repeat: We repeated this process for each target website, continuously refining our pitches and content to maximize the chances of securing high-quality backlinks.
Link Relevancy and Strategy
To ensure the success of TrustedHost’s campaign, it was crucial to maintain link relevancy in each article. Blue Tree is committed to delivering editorially received links, which means we have little control over the final publication once our content is submitted.
Thus, it was of the utmost importance to ensure that each placement to TrustedHost’s website was as relevant and natural in each piece of content as possible. To achieve this, we:
Crafted articles around topics that would organically showcase TrustedHost’s services
Incorporated contextual information around each link, making the mention feel seamless and natural, Used relevant facts, figures, or quotes as anchor text for the links, allowing them to blend smoothly into the content
Conclusion
Through our strategic, results-driven approach, Blue Tree was able to secure high-quality backlinks for TrustedHost on reputable platforms, boosting their online presence and driving valuable organic traffic to their website. This case study demonstrates the effectiveness of Blue Tree’s process in delivering tangible results for clients in various industries, including trusted hosting solutions providers like TrustedHost.
